In one line: Durable asks three questions about your business, generates a full website in about 30 seconds and adds a CRM, bookings and AI agents that write blog posts and reply to leads, with a free plan that only gives you a private preview and 300 AI credits, and paid plans from $22 a month billed yearly.
What it is
Durable is a website builder made for small businesses rather than designers. You answer three questions (what the business is, where it is, what it's called) and its AI builds a complete site with pages, copy, images and SEO basics in about 30 seconds. From there you edit with a drag-and-drop editor or just ask the AI to change things. The bigger pitch is what happens after launch: paid plans come with a built-in CRM, online bookings synced to your calendar, and AI agents that run in the background to publish blog posts, reply to leads, answer Google reviews, research keywords and competitors, and send you a business recap. Durable says it also handles the less glamorous setup, like structured data, a sitemap, an llms.txt file for AI assistants and listings in local business directories.
Who it's for
Solo service businesses (cleaners, coaches, contractors, salons, dog walkers) who need a decent site and a way to take bookings this week and don't want to learn a design tool. It's also handy for testing a side-business idea before you spend money on a designer. If you want full design control or a site for a creative portfolio, Framer or a classic builder will feel less boxed-in. If what you need is a custom app rather than a marketing site, Replit (issue #28) or Lovable (issue #9) is the better fit.
Try this today
Go to durable.com and click Start for free. Answer the three questions honestly and specifically: "Mobile dog grooming in Austin, Texas" will get you a much better first draft than "pet business". When the site appears, read every section out loud and fix anything that isn't true (made-up testimonials, services you don't offer, the wrong service area) before you do anything else. Then use a few of your 300 free credits to ask the AI for one concrete change, such as "add a pricing section with three packages", and see how close it gets. Share the private preview link with one customer or friend and ask what's missing.
The catch
The free plan is a preview, not a website. You can build and share a private preview on a durable.site address, but a live site with your own domain that Google can find starts at the paid Launch plan. The free plan's 300 AI credits are a one-time total, not monthly, and its CRM holds just 10 customers. The AI agents, website edits by AI, bookings sync, and removing Durable branding are all paid features. AI-written copy is generic until you rewrite it, so plan to replace stock phrases and check every claim. And Durable says itself it isn't built for e-commerce or for custom HTML, so it's the wrong tool if you need an online store or fine-grained design control.
Pricing
Free: $0, with a private website preview on a durable.site subdomain, 300 AI credits total, a CRM for up to 10 customers, 4 basic directory listings and help-center support. Launch: $25 a month, or $22 a month billed yearly, with a live professional site, hosting and unlimited traffic, your own domain (or a free one worth up to $20), advanced SEO and GEO, unlimited bookings with calendar sync, automatic lead replies, the AI agents, 1,000 AI credits a month and priority human support. Grow: $49 a month, or $41 a month billed yearly, adding 5,000 AI credits a month, unlimited team members, a 1:1 onboarding call, automatic site translation and up to $40 in domain credit.
Pricing checked on Durable's pricing page and AI website builder page on Nov 14, 2026.